*WELCOME TO THE INFLUENCE* 

  *Learn about mass media and the affects of its demeaning exploitation of women. There are facts, examples, and advice on how to deal with the media' s negative impact. Also be sure to stop by the forum and express yourself under the BE YOUR OWN INFLUENCE page.


BE YOUR OWN INFLUENCE... the media doesn't define what women are WE DO!


The Media's Portrayal Of Women

Everyday people are exposed to millions of advertisement without even realizing it. The mass media continues to use female bodies and sexually suggestive gestures to sell many products for example clothes, automobiles, alcohol, and is even seen in some public eating establishments. This tactic in advertising has become very common and has been socially acceptable in profit making. This aspect of mass media is subconsciously affecting the lives of women everyday.The negative exploitation of women in mass media misconstrues the value, self-esteem, and gender roles of women while simultaneously giving a subconscious sense of inferiority.